Workshop for WHC 2015 – Atlanta

Posted: April 13, 2015 by JH Glaze in Uncategorized

If you are planning to attend the World Horror Convention from May 7-10 you may be interested in the FREE workshop I am presenting there. It is tentatively scheduled for Friday May 8 at 11 AM, and if you are an author, this one is for you.

While there are many resources out there for promoting your books online, there is little in the way of guidance for selling your books in the public setting of an event or convention. After several years of experimentation I have developed a working methodology that when used regularly can turn an author into a book selling phenomenon and enable them to outsell most other authors at different types of events.

Here is a testimonial from someone who has seen the Methodology in action:

*************
Jettie Necole – Author of The Vault

“J.H. Glaze will dazzle you with his ability to fill an empty hand with a book. That hand may not be expecting a book, but whether it handles books regularly or not much at all, that hand will leave with a J.H. Glaze clutched in it. His smooth comeback to any sideways comment is not only clever, but brings a halt in a potential new fan’s step and a smile.

I sat three days beside him at Fandom Fest (Louisville 2014), watching him hone his ability on the unsuspecting passers-by. Let me correct that, I stood by him. J.H. Glaze doesn’t sit, he stands, he gets people’s attention. It was kind of magical. Even if they claimed to not read, they left with a book. Even if they said they had no intention of buying books, they left with a book.

I believe he has a natural way with words. He is quick, he is on the mark, and like a Siren, once he opens his mouth, you’re captivated. I think authors are generally shy and don’t put forth an effort when they are at conventions. They usually sit there without making a sale. I quickly learned a few helpful lines from J.H. and before I knew it, I sold the most books I sold that year.”

************

So, if you get the chance to attend, here is the breakdown on what we will discuss:

An Author’s Guide to Selling and Promoting at Conventions

Price: Free to all attendees.

Audience:  Any author that has previously attended events to promote or sell their books and would like to increase their sales and exposure, or those who have not and wish to do so.

Time/Handouts: 1 hour. Document handouts on USB drives for first 25 Attendees to arrive.

Overview: While there are endless resources available for selling your books online, there is rarely information available for selling more of them at conventions. This workshop will present a tested methodology for increasing sales and presence at any event.

Topics to be discussed:

  • Selecting Appropriate Events for your Content/Setting Goals – Before you schedule a convention appearance, make sure your products are a good fit for the audience. Identify your goals.
  • Leveraging Resources to Negotiate Pricing – Sometimes, con organizers are willing to negotiate prices, dependent on what you can bring to the table.
  • Event Preparation – Before the event, there are many things that can be obtained at little expense that will carry the message of your writing home with attendees. Not only will the items be discussed, but tips for design and affordable vendors to use to obtain them.
  • The Con Toolkit – When attending an event, you can never be sure how the room will be set until you arrive. What should you take with you to set up your booth or table, and how can you utilize those things to assist others with their setup (for relationship building).
  • Maintaining the Positive Attitude/Managing Expectations – it can sometimes take a while to make that first sale. How can you keep smiling if things are not seeming to go your way?
  • Socializing and Partying – Should you or not? Is there a difference? The pitfalls of having TOO MUCH FUN.
  • The Carnival Barker – Multiple approaches will be discussed for getting people to stop and talk to you. This will be an open discussion to find out what might be right for you.
  • The Qualifying Questions – Is there a chance to sell to this prospect, or will you waste time with them while real readers are walking by?
  • The 3 Steps of Selling the Book. – There are specific steps that will lead to charging their credit card. Learn them and how to use them effectively.
  • Overcoming Objections – Not only after the pitch, and dealing with people who say they only read eBooks, but what to do when people say they don’t read.
  • Closing the Deal – He who speaks first loses, what to ask before taking their money.
  • Dealing with Multiple Prospects – What do you do when two or more people are interested at the same time?
  • Training the Stand-In – When you are on a panel and someone is watching your table, how can you guarantee readers will come back when “They want to talk to the Author”?
  • You Sold the Book, Now What? – How to follow up after the event to encourage additional sales at future events.

About J.H. Glaze:

Living in the heart of the South, J.H. Glaze spins tales that will grab you by the throat and not let you go until the last page. If you are a fan of Horror, Thrillers, Action, and like the occasional dash of Humor in the mix, Glaze is the author who should be on your reading short list. His stories are packed with punch and wit, and when you meet him at a Horror/SciFi/Fantasy convention, he will invite you to read a few paragraphs and try to stop – if you can.

He has produced 16 titles over the past 5 years, almost all in the Horror and Paranormal genres. He has also developed a tried and true method for selling and promoting books (and anything else) to readers in a face-to-face show floor environment.

Advertisements

I am fourth in a showcase of 24 amazing authors. Be sure to stop by the event, The 24 Days of Christmas Author Showcase,  so that you don’t miss anything.

Since it’s my turn, I am going to pee on all of the trees today to mark my territory.

I am J. H. Glaze and if you haven’t heard of me yet, now you have. Instead of talking about how fucking awesome my books are, I want to share 24 things for The 24 Days of Christmas Author Showcase that I have learned over my many years.

me

Some of them you may find useful, and if so, I am glad I shared them with you. Though some of them may sound like positive attitude shit, these are things I know to be true.

  1. We can’t be successful on our own. It is the generosity and help of other people that propels us to the dreams we hope to make our reality.
  2. If you are in a relationship, there is nothing you can’t fix if you are willing to accept the fact that you might be wrong.
  3. Sometimes people say they are going to do things and don’t. It isn’t always because they lied, or they don’t want to help. Sometimes they are just overwhelmed with their own problems. Those who follow through should be treated special – because they are.
  4. Sometimes to change your life, you have to change your friends.
  5. If you are having trouble finding work where you live, it may be time to move somewhere else.
  6. Don’t be afraid to take risks as long as those risks are not illegal. We can’t succeed by sitting on the sofa.
  7. Treasure your relationships with your children when they are young, but be firm when it comes to discipline. Kids don’t need friends, they need parents. You will find that when they finally become adults, they will be great friends.
  8. Don’t read books you don’t enjoy or watch movies that don’t grab you in the first 15 minutes. It is not worth wasting your time to try and force yourself to like something just because it cost you a couple of bucks.
  9. If you enjoy horror, try some comedy once in a while. If your thing is reading erotica, put that book down and fuck somebody.
  10. Don’t resent that you have to get up and go to work everyday. Instead, find something you enjoy doing and make it your job.
  11. Tell your mom you love her, every time you talk to her. You will never regret it and neither will she.
  12. If you don’t have friends, find a hobby, but if you have a hobby and no friends, take a break and find some.
  13. Never let your true feelings out in an argument. Discuss them calmly with others before they add up to where an argument is necessary.
  14. New clothes can make you feel better about yourself unless you have so many that you never wear them. Clean out that closet and donate to charity. That will make you feel good too.
  15. Always be willing to help someone you know. It is nice to help strangers, but sending a check to a large charity is usually just subsidizing the lifestyle of the people running it.
  16. When the voices in your head tell you that you don’t deserve something, or you are not worthy of someone’s love, tell them to shut the fuck up.
  17. Have at least one furry pet, preferably a dog. There is nothing better than unconditional love.
  18. You will likely have more in common with someone you went to school with than someone you work with. This is because you have shared developmental experiences.
  19. Social media is just media. Don’t be upset if your social media friends are not ‘there’ for you, but rejoice when they are.
  20. Always try to be cheerful. Life is a mirror and it will reflect back on you.
  21. Don’t complain, change the situation.
  22. You really are what you eat, so therefore, if you don’t eat shit you can neither be it or full of it.
  23. Consider everyone’s point of view as important to them and never tell them they are wrong, even if they are. Instead present YOUR point of view and give them a chance to change their mind. If they don’t change their mind, accept that fact that people are different. Some of the best friends you will have might disagree with you more than 50% of the time.
  24. Read my books. You will be surprised how fucking good they are.

And that’s it. I could go on, but I am sure you have more important things to do.

If you have some time, check out my author page on Amazon – amazon.com/author/jhglaze

You can follow me on Twitter – @Themostcoolone

Or visit my website – JHGlaze.com

Have a great holiday!

Here is the link to our big Kindle and ebook giveaway!

http://giveawaytools2.com/giveaway.php?sk=22048486071

So you created your brand spankin new FB page, and now you sit and wait for folks to Like it. You sit. You wait. Then you get an idea. You have seen Like exchanges before, so  you start a like exchange group. The Likes start adding up. You reach the great 100. 200. 300. Before you know it, you have hit the hallowed 1000 and nothing seems to standing in your way of the one million Likes mark. Wouldn’t that be cool? Well if you are hoping to get some activity from all of those likes, actually it’s not so cool.

I remember when I first started using FB and created my first page. Back in those days when you had a page and posted to it, everybody who had liked the page could see your posts. Then FB became a publicly traded company and they had to make money, so they had to throttle the free aspects of the site and start making us pay for advertising. How did they do it?  They reduced the number of people who can see your posts and added the ‘Boost This’ button.

The Boost This button used to be called Promote, but I guess that word was too hard to understand, so they changed it (like they keep changing everything). So now if you want people to actually SEE your posts, you have to Boost them. At least they have given us options on how much we want to spend to boost. Here is a screenshot of my options.

grab1

According to this, even though I only have 2135 Likes on my page, for $75 I can reach up to 22,000. Well, not really. No matter what budget you select, you will never reach that uppermost number. Then there are the RULES about what you can promote. Take a look at this failed promotion. They used half of my money and then decided that my boosted picture had too much text in it. See the pink box in the grab below.

grab2

All I can say is “What the fuck?”

It is only fair to show you how many people see my posts without the boost. This one is on the HIGH end, usually it is more like 100-200 who saw a post.

grab3

So here I am rambling all over the place. I guess I should get to the point. Here are my suggestions for FB Likes:

  • Post links to you page everywhere, but don’t let people PIMP it out.
  • Allow the likes to grow on their own
  • Do not give away books or prizes for Facebook likes. You are shooting yourself in the foot.
  • Avoid ‘Like Share’ pages and schemes. If you are a horror author and 500 fans of only romance stories like your page, what the fuck good does it do you?
  • Only pay to boost important things such as a FREE Book promo, or some really cool stuff you think people will share.
  • THE MORE POPULAR YOUR PAGE BECOMES (LIKES) THE MORE IT COSTS YOU TO BOOST IT. (This might not be the case. Perhaps the advertising rates have gone up over time? When I first started paying to promote a post, it didn’t cost so much to reach more people.)

Ultimately if you leave it alone and just promote yourself on FB and through other outlets, the number of likes on your pages will increase. It will be slow, but the people who like you will really be people who clicked that Like button because they Like what you are doing, not because they were trying to win a prize or get more Likes for THEIR page.

Hope you Liked this post. Comments and corrections encouraged. This is based on my own experience. If yours is different I would love to hear from you.

Riding A Crazy Train

Posted: August 1, 2013 by JH Glaze in Promotion, videos
Tags: , , , ,

Want a free signed copy of one of my books? Here is how to get it: Choose any of my books from Amazon.com. Click on any book. Record a video of yourself reading the BOOK DESCRIPTION (blurb). Upload your video to YouTube and then send me the link to it.

Again, the link to my Amazon page is www.amazon.com/author/jhglaze

Offer good for the first 50 videos. Paperback editions will be mailed to USA customers only. **UPDATE** Authorgraphed ebooks will be issued if you do not live in the USA, or if the book you want is not available in paperback.

Heather Badgwell is getting a signed book!

 

Wolfen Lee McKoy is getting a signed book!

Something different to do on a dark and stormy night.

In case you missed the launch party for Rune, my new serial novel written with mature young adults in mind, you can watch the interview videos we made here. First, the welcome:

 

A little bit about Fandom Fest:

 

A little bit about why I chose to write young adult fiction, albeit Mature YA:

 

A behind the scene look into our writing and editing process:

 

I talk about Rune and try not to give away any spoilers. Susan tells about her reaction to the cliffhanger at the end of episode 2:

 

I talk about Compendium, Mostcool Media, and Susan begs for followers on her blog and fan pages:

 

Rune: Nemesis – It’s here, dude.

Posted: July 21, 2013 by JH Glaze in New Release

If you haven’t started the Rune series yet, man, you better get going. The second episode in the series has been released. Get Rune, episode 2 (Nemesis)on Amazon.com, and leave me a review. Thanks!

pizap.com10.5949954297393561374336718830

The Great Equalizer

Posted: July 18, 2013 by JH Glaze in Stories
Tags: , , , , , , ,

One moonlit night, a tortoise was slowly walking through a field in search of food. His quest had met with little success when a frog came hopping by.

“Pray tell, my friend, what brings you out on this lovely night?” inquired the frog as it hopped in circles around the tortoise.

merry green frog

“I am hungry and trying to find something I might eat,” replied the tortoise. “I have been searching this field for days and have been unsuccessful thus far. I am quite famished.”

“Why not eat some of the juicy insects?” the frog replied, shooting his tongue out to catch a fat moth that was passing by. He chewed and swallowed the moth before continuing, “Oh, I see. A tortoise is too slow to catch even the slowest of bugs around here. Surely, there must be something that would suffice. What else is there that could satisfy your hunger?”

The tortoise contemplated this question for a moment and replied, “There are many things I could eat if I could catch them. In fact, Mr. Frog, if you would hold still for a few minutes, I could even eat you.”

At that the frog laughed. “Why, Mr. Tortoise, I had no idea that the likes of one such as me would delight your palate. Too bad for you that you are so slow. You would never have the opportunity to savor such a delicacy.”

“Of course, you are correct. I am slow, but I am also of a family who has learned the power of the Great Equalizer.”

Eastern Box Turtle

Used by permission. Bill Hubrick at http://www.billhubick.com

The tortoise continued walking as he spoke. “If I pray to the Great Equalizer, he may favor me and grant my request. I need only enter into his house and await his response.”

The frog was intrigued by this concept, he had never heard of such things. “This being is so powerful, is it, that it might give you whatever you want? Even if what you want is me? You have piqued my curiosity, sir. Where is this house of the Great Equalizer? I would like to see for my own eyes how this being fulfills your prayer.”

“His house is nearby, but surely you have other things to do…”

“No, take me there. I need to see this. Surely you think me a fool,” the frog insisted.

“Follow me then and perhaps I can make a believer of you. However, keep in mind, he does not always provide. We simply have faith that if we live a pure life, our needs may be met when we ask of him.” The turtle turned and headed in a different direction, the frog hopping around him and occasionally asking more questions.

After a while, the pair came to a highway and the turtle stopped at the edge of the road. “We are here,” he announced, “Please excuse me while I ask of the Great Equalizer.” With that, he bowed his head and closed his eyes.

The frog was thinking what a fool the tortoise was to believe that this place would be home to a powerful being. He began to taunt the tortoise, hopping around him and going further and further out into the road. The tortoise ignored his foolishness and continued to concentrate on his prayer. Suddenly, a speeding car came by.

The frog was hopping not far from the edge of the road when the tires hit him. Instantly, he was crushed and thrown to the side. Just then, the tortoise opened his eyes and watched as his tormentor landed at his feet, fully prepared for dinner. As the red tail lights disappeared in the distance, the tortoise smiled and said aloud, “Thank you, Great Equalizer, for this feast you have given me.” …and he commenced eating the frog.

For the back story, check out Mostcool Susie’s blog